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Viral Spoof

 

Ein Spoof ist eine Veralberung oder Verulkung von etwas bereits dar gewesenen. Schönes Beispiel dafür ist der Dove Spove: Slob Evolution, der sich viral nahezu genauso gut verbreitet hat, wie das Original: Dove Evolution.

dove2.jpg

Wie ja letzte Woche bekannt wurde, haben wir für OBI einen Viral kreiert und verbreitet, der jetzt auch adaptiert wurde. Ein junger engagierter tschechischer Jongleur meint es genauso gut zu können, wie unser OBI Hammer Jongleur. Das Ergebnis seht ihr hier 🙂

Seit gestern ist es offiziell. Die seit Anfang Oktober entfachte Debatte um die Echtheit und den Ursprung dieses Clips ist aufgelöst. In den ersten drei Wochen nach seiner Platzierung im deutschsprachigen Internet hat der Clip bereits über vier Millionen Viewer in Deutschland* erreicht und tausende Diskussionsbeiträge angestoßen. Über internationale Portale wie YouTube, Metacafé, MySpace, Break und weitere Portale verbreitete sich die geplante Epidemie unter weiteren 1,8 Millionen Usern u.a. in den Beneluxländern, Großbritannien, Osteuropa und den USA.
Der „Hammer-Jongleur“ unterstützt die integrierte Kommunikationskampagne für die laufenden Aktionsangebote „Hammer-Herbst“ von OBI . Nach der Auflösung erübrigt sich wohl die in Foren und Blogs heiß diskutierte Frage, ob der Kerl das wirklich kann. Leider müssen wir jetzt auch nach erfolgter Anfrage der Kai Pflaume Show absagen 🙁

Für die Kreation sind Maik Königs, Stefan Rymar und nicht zuletzt Martin Dräger von der DSG Dialog Solutions verantwortlich (guter Job, Jungs ;-)) Bei der Produktion wurden wir von der JOTZ! Filmproduktion unterstützt. Die Regie übernahm Andi Knaup.

*Bei der Erfolgsmessung diente wie immer das Online Viral Tracking (OVT), das den Umfang der epidemischen Verbreitung genaustens festhält. Wer hierzu mehr Informtionen möchte, sende mir bitte eine eMail.

Martin Dräger ist Geschäftsführer der DSG Diaolg Solutions GmbH, einer Spezialagentur für virale Kommunikation. Vor der Gründung des Unternehmens sammelte er u. a. Erfahrungen als Projektmanager bei der heutigen BBDO Interactive One, sowie im digitalen Filmgeschäft.
Nun beraten Martin Dräger und sein Team seit rund sieben Jahren verschiedenste Agenturen und Marketingleitungen im Hinblick auf Viral Marketing und Social Media Kampagnen.
Unter seiner Leitung konzipierte das DSG-Team u. a. erfolgreiche Kampagnen für Kunden wie Obi, AEG, Philips, T-Online und Schwäbisch Hall. Dabei versucht die DSG Werbebotschaften stets so zu kreieren, dass diese nicht mehr unterbrechen, sondern die alltäglichen Erlebnisse des Einzelnen noch bereichern und den Empfänger so begeistern, dass er sie aus eigenem Antrieb weitergibt.