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Die aktuelle Ausgabe der W&V weißt in dem Artikel „Pleiten Pech und Pannen in der Wundertüte Web“ darauf hin, wie wichtig die professionelle Betreuung einer viralen Kampagne ist. Den gesamten Artikel können Sie als PDF hier downloaden:

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gepostet von » am 10.05.2007
 

Wer Usern im Web2.0 eine Grube gräbt…

Wer versucht, „Fanboys“ von Videospielen durch gefälschte Blog- und Forenpostings zu täuschen… hat meistens nichts als Ärger damit.

Das „Krawall Gaming Magazin“ hat zu „Bullshit Marketing“ (und zu anderen interessanten Fragestellungen rund um das Thema Evangelisten und Viral Marketing…) Meinungen gesammelt und unter anderem ein Interview mit mir dazu geführt.

Sie müssen kein Videospiel-Freak sein, um den folgenden Artikel auch für das Marketing Ihres Consumer Products
interessant zu finden: k-videogames.de

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gepostet von » am 08.03.2007