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Viral Print

 

Um eine mutmaßliche Printkampagne für die Markteinführung des iPhones in der Schweiz handelt es sich hierbei. Ein fingiertes Werbemittel behauptet der Pressesprecher der Swisscom. Es ist aber dennoch sehr viral

iphone_swisscom.jpg

Das iPhone wurde kurzerhand einiger Icons entledigt. Das optisch verkleinerte Gadget sorgt daher für für allerhand Gespräche:
432 results for iphone swisscom
Zugegeben, das Produkt sorgt auch ohne Werbung für allerhand Gespräche 😉

Via

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Bisher keine Kommentare
 
gepostet von » am 05.03.2008
 

(Eine) Definition: Marketing

Es gab bisher kaum eine Definition mit der ich uneingeschränkt einverstanden war, weil Sie mir stets zu unternehmensbezogen waren und die Sicht des Konsumenten außer Acht ließ. Übrigens eine typisch deutsche Eigenschaft, auf die mich bereits im Studium einer meiner Professoren aufmerksam machte. Wir wollen stets ‚ver’kaufen. Bei unseren Nachbarn in Holland wird das anders genannt: te kop – zu kaufen. Merken Sie den Unterschied?

Bei Cem habe ich eine Definition gefunden, die es auf neun Worte beschränkt und dabei wunderbar auf den Punkt bringt:

[Marketing is the act of connecting customers to products]

Fantastisch 🙂 Was sagt die werte Leserschaft?

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5 Kommentare
 
gepostet von » am 03.03.2008