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Sichtbares Word of Mouth


Über Produkte oder Dienstleistungen muss nicht zwangsweise gesprochen werden, um Word of Mouth zu erzeugen. Manchmal reicht schon sowas…


Was sieht man? Nur Piloten auf dem Foto. Ist eigentlich alles was man wissen muss, wenn man am Flughafen etwas essen möchte. Das gleiche gilt übrigens für LKWs an Autobahnraststätten 😉 …oder auch nicht!
Via Andy Sernovitz

Geht nicht? Geht doch!

Via viralavatar

Zurzeit führt das Brand Sience Institut im Auftrag der DSG eine empirische Untersuchung über das Verbreitungspotential von Online Videos durch. Die Studie beruft sich dabei ausschließlich auf den Einfluss von Emotionen.

Wer an der Studie teilnehmen möchte, gelangt hier

zum Fragebogen…

Der Fragebogen stellt 16 unterschiedliche Videos zur Auswahl, die unterschiedliche Emotionen ansprechen sollen. Die Clips sind nur zum Teil kommerziell ausgerichtet, haben aber alle über eine virale Verbreitung funktioniert.

Wer über die Ergebnisse benachrichtigt werden möchte, schreibe bitte einen Kommentar oder eine Mail an mich.

Vielen Dank für Eure Teilnahme!

Habe gerade meine Tickets für die re:publica’08 bekommen. Wir sehen uns.


Zwischen Kultur, Medien, Politik und alltäglich genutzter Technik: Vom 2. bis 4. April 2008 treffen sich in Berlin Blogger und andere Netzbewohner zur re:publica’08. Das Konferenz-Motto “Die kritische Masse” steht für verschiedene Seiten des gleichen Komplexes: Das Internet und neue Kommunikationsformen werden immer mehr in das Leben der Menschen integriert. Web 2.0-Anwendungen entwickeln sich zu Selbstläufern. Und zum anderen steht auch die Fähigkeit der Masse zur Kritik im Zentrum des dreitägigen Events.

…hat wohl die FDP Hamburg, oder die zuständige Agentur, oder beide.
Schlecht gemachtes Werbevideo gebastelt und damit Blogger bespammt. Autsch! Das reicht leider nicht für eine virale Verbreitung, geschweige denn für eine Empfehlung, sondern lediglich für schlechte PR. Irgendwie komisch, dass immer wieder die Liberalen in letzter Minute solche Patzer hinlegen.

Via Hannos Blog und Bernd

Nachtrag: Das nächste Mal klappts vielleicht eher mit Themen die zum einen klassisch liberal sind und evtl. auch für Blogger relevant sind…z.B. Vorratsdatenspeicherung, etc.

Via Ehrensenf 🙂