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AEG Case Study auf dem Community Summit 2007

 

Markus hat mich gebeten, auf den vor längerer Zeit angekündigten Mitschnitt des Vortrags zu verweisen, den er und Herr Hubertus Emmann von AEG auf dem Community Summit 2007 in Wiesbaden gehalten haben.

communitysummit.jpg

Vorgestellt wird hier eine virale Kampagne, die von der DSG (für die Transparenz: das sind wir ;-)) für AEG Powertools entwickelt wurde.

Die Case Study zeigt

– welche Marken-, Konkurrenz- und Zielgruppenanalysen gefahren wurden
– welches Konzept für die Kampagne zum Tragen kam
– welchen Einfluss die Memetik dabei hatte
– außerdem gibt es Zahlen und Fakten zur viralen Verbreitung
– sowie Auswirkungen auf die Verkaufszahlen!

Angucken kost ja nix. Leider sind auf dem Video die Charts nicht besonders gut zu erkennen. Daher habe ich sie hier auch als pdf hinterlegt.


Link: sevenload.com

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gepostet von » am 13.06.2007