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Die Zukunft der Zielgruppe

 

Ich bin momentan auf den Medientagen in München und durfte gerade einem Panel zum Thema „Keine Zukunft für die Zielgruppe? Wie das digitale Individual-Marketing den Mehrwert der Werbung erhöht“ zuhören. Das Podium war reichhaltig bestückt. Insgesamt 8 namenhafte Redner, die mit Schlagworten nur so um sich geworfen haben: Käufer, Wiederkäufer, Zielgruppe, Zielgruppenansprache, Web 2.0, Content, User-generated, Mobile 2.0, One-to-One Marketing, Gruppenpsychologie, Second Life, Premium Content, GRP, Streuverluste, etc.

Ein Wort habe ich vermisst: ZUHÖREN

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gepostet von » am 08.11.2007