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Ray Ban spielt „Never Hide“ and Seek

 

Dass Ray Ban Virals macht, habe ich nur zufällig durch die Botschaft „Never Hide“ auf einer schmutzigen Autoscheibe in diesem Clip herausgefunden. Jetzt wurde ich auf weitere Spots dieser Kampagne aufmerksam, die ich euch nicht vorenthalten möchte:

Never Hide „love“

Never Hide „Bodybuilder“

Verantwortlich ist wieder Chuck McBride von der Agentur Cutwater (betreut auch die klassische Kampagne).

Bei diesen beiden Spots versteckt sich die Botschaft schon nicht mehr auf einer schmutzigen Autoscheibe, sondern wird hier mit Stift und Zettel schon deutlicher transportiert. Ob sie jedoch den Erfolg des ersten Clips erreichen, bezweifle ich.

Aber viel interessanter: Was sagt ihr? Top oder Flop?

gefunden bei: adage.com

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gepostet von » am 14.06.2007
 

Ray-Ban Sonnenbrillen fliegen im viralen Massengrab

Der aktuellen Ray-Ban Frühjahrskampagne „Never Hide“ wird bei YouTube viral ‚geholfen‘. In dem amüsanten Viral, in User-Generated-Content-Optik, werfen sich zwei Sunnyboys gegenseitig Sonnenbrillen auf die Nase. In über 5900 Kommentaren zweifeln die User die Echtheit der unglaublichen Sonnenbrillen-Stunts an. Ein wenig googeln hilft die „Never Hide“ Autoscheiben-Botschaft am Ende des Clips mit der Kampagne in Verbindung zu bringen:

Mir persönlich ist der Clip mit seinen 1,37 etwas zu lang – ich hätte ihn in mehrere Teile aufgeteilt. Doch über 814.000 Viewer bei YouTube bestätigen, dass er trotzdem funktioniert.

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4 Kommentare
 
gepostet von » am 10.05.2007