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Ray Ban spielt „Never Hide“ and Seek

 

Dass Ray Ban Virals macht, habe ich nur zufällig durch die Botschaft „Never Hide“ auf einer schmutzigen Autoscheibe in diesem Clip herausgefunden. Jetzt wurde ich auf weitere Spots dieser Kampagne aufmerksam, die ich euch nicht vorenthalten möchte:

Never Hide „love“

Never Hide „Bodybuilder“

Verantwortlich ist wieder Chuck McBride von der Agentur Cutwater (betreut auch die klassische Kampagne).

Bei diesen beiden Spots versteckt sich die Botschaft schon nicht mehr auf einer schmutzigen Autoscheibe, sondern wird hier mit Stift und Zettel schon deutlicher transportiert. Ob sie jedoch den Erfolg des ersten Clips erreichen, bezweifle ich.

Aber viel interessanter: Was sagt ihr? Top oder Flop?

gefunden bei: adage.com

tags » , &
 
gepostet von » am 14.06.2007
 
 

7 Reaktionen zu “Ray Ban spielt „Never Hide“ and Seek”

  1. Stefan
    Am 14. Juni 2007 um 16:20 Uhr

    Flop 🙂

  2. Tobi
    Am 14. Juni 2007 um 16:52 Uhr

    Es ist (Flip) Flop-Zeit 🙂

  3. Sascha
    Am 14. Juni 2007 um 17:55 Uhr

    ich würde sagen das sind schon eher verkappte TV-Spots als Virals… also eher ein Flop. 🙂

  4. Markus Roder
    Am 15. Juni 2007 um 14:40 Uhr

    Zu lang :).

  5. Christian Wilfer
    Am 15. Juni 2007 um 16:58 Uhr

    Lame!

  6. Christina
    Am 15. Juni 2007 um 17:18 Uhr

    der Bodybuilderclip ist eigentlich schön skurril.. aber leider wirklich zu laaaang.. schade.

  7. FLiszt
    Am 13. September 2011 um 15:26 Uhr

    Zu lang, langweilig, einfallslos.
    Schade, die Brillen sind cool…

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