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11 einfache Möglichkeiten sein Word of Mouth Marketing zu versemmeln

 

Großartige Studie von Sean Mofitt von Agent Wildfire. The buzz report WOM survey gibt Aufschluss darüber, worauf man bei seinem WOM Marketing achten sollte und vor allem was man nicht tun sollte. Die 11 Todsünden sind:

  1. Sich nicht authentisch verhalten (70,7%)
  2. Keinen Dialog schaffen (51,2%)
  3. Sich mit einer falschen Identität präsentieren. Z.B. Fake Blogging (51,2%)
  4. Seine WOM Maßnahme nicht adäquat begleiten und betreuen (46,3%)
  5. Ohne Strategie arbeiten (43,9%)
  6. Keine Lnks setzen, um seine Geschäftsziele zu erreichen (26,8%)
  7. Keine Veränderung der Geschäftspraktik, die sich aus seinem WOM Marketing ableiten ließe (22%)
  8. Ohne Brand Message arbeiten (14,6%)
  9. Nicht aureichend risikobereit sein (9,8%)
  10. Nicht genügend Mittel bereit stellen (9,8%)
  11. WOM nicht über eine einzelne Maßnahme hinaus fortzuführen (7,3%)

Hier gibt es die vollständige Studie und die Möglichkeit sich daran zu beteiligen.

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gepostet von » am 28.07.2008
 
 

Eine Reaktion zu “11 einfache Möglichkeiten sein Word of Mouth Marketing zu versemmeln”

  1. » Die 11 Todsünden der Mundpropaganda (Word of Mouth) - viral-total Videos, Fun und mehr
    Am 10. September 2008 um 12:30 Uhr

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