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Videoportale im Vergleich – guter Content ist schwer zu finden!

 

Bertram berichtet über eine Studie der Westdeutschen Akademie für Kommunikation (WAK), die eine Umfrage über die gängigen Videoportale durchgeführt. Befragt wurden knapp 500 Deutsche unter anderem über die Bekanntheit der Plattformen…

videoportale.jpg

…die Nutzungsfrequenzen, der Besucheraquise und der Mitgliederzahlen einzelner Portale.

Gefragt wurden die Nutzer auch nach den Problemen der Portalseiten. Interessant aus der Sicht eines Marketers: Viele Nutzer finden sich auf den Seiten der Portalbetreiber nicht zu recht und wünschen sich einfacheren und gezielteren Zugriff auf den relevanten Content.

Desweiteren forderten die Befragten eine Möglichkeit Qualitätskriterien in Form von Filtern oder Richtlinien einfließen zu lassen und die Nutzer wünschen sich eine Verbesserung der Suche auf den Videoportalen.

Für die virale Kommunikation bedeutet das: Ohne entsprechende Hilfestellungen können Virals auf Videoportalen keine, bzw. keine zuverlässige Verbreitung finden und für das Erreichen der kritischen Masse braucht man definitiv mehr, als mal eben ein „lustiges Video“ auf einer Portalseite.

Den ganzen Beitrag hier lesen.

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gepostet von » am 25.06.2007