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Videoportale im Vergleich – guter Content ist schwer zu finden!


Bertram berichtet über eine Studie der Westdeutschen Akademie für Kommunikation (WAK), die eine Umfrage über die gängigen Videoportale durchgeführt. Befragt wurden knapp 500 Deutsche unter anderem über die Bekanntheit der Plattformen…


…die Nutzungsfrequenzen, der Besucheraquise und der Mitgliederzahlen einzelner Portale.

Gefragt wurden die Nutzer auch nach den Problemen der Portalseiten. Interessant aus der Sicht eines Marketers: Viele Nutzer finden sich auf den Seiten der Portalbetreiber nicht zu recht und wünschen sich einfacheren und gezielteren Zugriff auf den relevanten Content.

Desweiteren forderten die Befragten eine Möglichkeit Qualitätskriterien in Form von Filtern oder Richtlinien einfließen zu lassen und die Nutzer wünschen sich eine Verbesserung der Suche auf den Videoportalen.

Für die virale Kommunikation bedeutet das: Ohne entsprechende Hilfestellungen können Virals auf Videoportalen keine, bzw. keine zuverlässige Verbreitung finden und für das Erreichen der kritischen Masse braucht man definitiv mehr, als mal eben ein „lustiges Video“ auf einer Portalseite.

Den ganzen Beitrag hier lesen.


4 Reaktionen zu “Videoportale im Vergleich – guter Content ist schwer zu finden!”

  1. Christina

    Recht hat er, denn selbst unter den richtigen Tags habe ich teilweise Probleme einen dringend benötigten Inhalt bei Youtube zu finden, es gibt einfach zu viel. Dafür hangel ich mich von Stichwort zu Stichwort, finde so manchmal auch wahre Schätze, aber dann ist der Tag vorbei und ich wieder um 50 Videos reicher 🙂

  2. Oliver Berger


    was mich an der studie (na gut, an der grafik) wundert: warum ist MetaCafe nicht enthalten, aber Sevenload und DailyMotion? Gerade bei letzterem kann ich mir nicht vorstellen, dass es bekannter als MetaCafe ist.

    Oder hat die WAK diese plattform einfach vergessen?

  3. bertram

    Hallo Oliver,

    Metacafe wurde ungenützt ganze acht Mal genannt, das heißt ca. 2% der Befragten kannten Metacafe. In der Auswahl wurde Metacafe nicht abgefragt und ist deshalb auch nicht aufgeführt. Dailymotion ist jedoch international auch etwas größer als Metacafe.

    Gruß bertram

  4. Videoportale - Wer hat die Nase vorn? | Webregard - Watch the Web

    […] Weiterführende Links sind Videportale im Vergleich und Alternative Werbeformen von […]

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